ROOMS® is delighted to announce the opening of ROOMS® Ealing, the network's second franchise business and its first location within Greater London.
Following the successful launch of the Maidenhead franchise in 2016, the opening of ROOMS® Ealing marks another significant milestone in the development of the ROOMS® franchise network and brings the company's specialist approach to professional house-share and co-living (HMO) management to one of London's most dynamic rental markets.
The new territory will be led by Emily Sturge, who joins ROOMS® as Franchise Partner for Ealing, Chiswick and surrounding West London locations. As the first London-based ROOMS® operation, the launch represents a major step forward in the company's vision to build a network of local business owners delivering exceptional experiences for landlords and residents alike.
Speaking about her decision to join the network, Emily Sturge said:
“My passion for property developed during my career in Financial Services and through working with a variety of businesses, from innovative start-ups to established organisations. I knew I wanted to build my own business, but I wanted to find the right opportunity and the right people.
When I discovered ROOMS®, I immediately felt it was the perfect fit. Gary and Iain have created a business built on professionalism, integrity and genuine expertise. It was clear from our first conversations that we shared the same vision and values.
I am excited to bring the ROOMS® model to West London and help landlords and residents benefit from a more professional approach to shared accommodation.”
— Emily Sturge, Franchise Partner, ROOMS® Ealing
Founded by Iain English and later developed into a franchise model alongside Gary Winter, ROOMS® specialises in high-quality accommodation for working professionals. The business provides landlords with a genuine hands-free property management solution, combining guaranteed rental income, long-term agreements and proactive property management.
As demand for affordable, professionally managed accommodation continues to increase across London, the Ealing territory has been identified as a particularly attractive market for the ROOMS® model. The area benefits from excellent transport links, a strong local economy and a growing population of professional residents seeking high-quality shared housing options.
ROOMS® Ealing will initially focus on Ealing, Chiswick and West London neighbourhoods, working closely with landlords, investors and local estate agents to provide professionally managed accommodation for working professionals. The business will offer landlords a simple proposition: improved rental performance, reduced management responsibilities and long-term peace of mind.
Commenting on the launch, ROOMS® Founder Iain English said:
“I'm immensely proud and excited as we embark on this next chapter of the ROOMS® journey. The opportunity to grow our brand into London represents a significant milestone for the business.
Our commitment remains the same: delivering a truly different experience for landlords and residents through exceptional service, strong relationships and uncompromising standards. Emily embodies those values perfectly, and I'm looking forward to working closely with her as she establishes the ROOMS® brand across West London.”
— Iain English, Founder, ROOMS®
ROOMS® CEO Gary Winter added:
“From the moment we met Emily, we were impressed by her professionalism, business acumen and determination. Building a long-term franchise network is about finding the right people, not simply opening more locations.
The launch of ROOMS® Ealing demonstrates the continued momentum behind the ROOMS® brand. London presents enormous opportunities and we are confident Emily will establish a highly successful business whilst delivering exceptional service to local landlords and residents.”
— Gary Winter, CEO, ROOMS®
The launch of ROOMS® Ealing follows several years of franchise development by ROOMS® and reinforces the company's ambition to build a network of specialist property businesses across the UK, each independently owned and operated while benefiting from the support, systems and experience of the wider ROOMS® network.
About ROOMS®
ROOMS® was founded in Tunbridge Wells and developed into a franchise business by Iain English and Gary Winter. The company specialises in professional co-living, house-share and HMO management, helping landlords maximise returns whilst providing well-managed accommodation for professional residents. With franchise businesses now operating in Maidenhead and Ealing, ROOMS® continues its vision of creating a national network of locally owned property management businesses built on strong relationships, service excellence and operational consistency.